Our model
From complexity
to confidence.
One workflow, five stages, a single counterpart. Each stage produces something the next stage depends on — which is why we refuse to run them in parallel with different companies.
The sourcing problem
International sourcing is rarely a single transaction.
A buyer who wants ten tonnes of a specific grade, packed a specific way, arriving on a specific date, usually ends up coordinating four or five unrelated parties — and carrying the risk between them.
Producers
Different standards, timelines and languages.
Inspectors
Quality verified inconsistently, if at all.
Packers
Packaging chosen for supply, not for the market.
Forwarders
Freight booked separately from production.
Documents
Certificates chased after the goods have moved.
One partner holds the whole chain — and the responsibility for it.
Every hand-off removed is a point of failure removed. That is the entire commercial argument for how this company is structured.
Quality drifts
When no single party owns the standard, each lot is judged against a slightly different one.
Schedules slip
Production, packing and freight planned separately rarely meet on the date the buyer needs.
Nobody answers
When something goes wrong across five counterparties, the buyer absorbs it. That is the real cost.
The model
Five stages, and what each one produces.
Every stage is designed to remove a specific uncertainty, and to hand the next stage something it can rely on.
- 01
Requirement
Product, grade, volume, packaging, destination and delivery window are fixed in writing before anything is sourced.
Written specification
Signed before sourcing begins.
- 02
Sourcing
The region is chosen for the crop; the producer is chosen for the specification. Alternatives are proposed, not assumed.
Origin proposal
Producer options with the trade-offs stated.
- 03
Verification
Quality is checked at supplier assessment, during procurement, and again before the shipment is sealed.
Inspection record
Evidence against the agreed grade.
- 04
Preparation
Cleaning, sorting, grading, packing and labelling to the destination market's requirements.
Packing & label spec
Format, count, marks, pallet plan.
- 05
Delivery
Documentation, customs and freight handled inside the same contract that started at the requirement.
Document set
Certificates and shipping schedule.
- The requirement defines the sourcing strategy — never the other way round.
- Producers are selected and re-assessed. Being nearby is not a qualification.
- One coordinated partner replaces a chain of disconnected suppliers.
Quality verification
Quality is not a final inspection.
A single check before loading can only reject a problem. Checking at three points prevents it.
Before procurement
The producer is assessed — growing region, handling practice, processing capability and past consistency. A producer who cannot meet the specification is not asked to try.
During sourcing
Lots are checked against the agreed grade as they are collected and processed — so a deviation is caught while it can still be corrected, not after packing.
Before shipment
Pre-shipment inspection against the same written specification the order started with, together with the documentation the destination market requires.
Typically accompanies a shipment
- Commercial invoice
- Packing list
- Certificate of origin
- Phytosanitary certificate
- Bill of lading or CMR
- Inspection report, where agreed
Exact document set depends on product, destination and the buyer's import requirements.
“A specification we decline is worth more to a buyer than a shipment that fails on arrival.”
Packaging & private label
Packed for the market it is going to.
Packaging is a commercial decision, not a finishing touch. Format, count, labelling language and compliance marks change by destination — so they are agreed with the specification, not after it. Exact formats, weights and materials are confirmed product by product.
APAYA ORIGIN brand
Our own labelling, used where the buyer wants an origin-marked product without developing packaging of their own.
BPrivate label
Your brand, your artwork, your market's language and compliance marks — produced to your specification.
CBulk & industrial
Unbranded bulk formats for processors and re-packers, specified by net weight and pallet configuration.
Formats in regular use
Bulk export carton
Retail presentation
Ventilated fruit carton
Vegetable carton
Working with us
What happens after you send an enquiry.
Six steps from first message to a delivered container — and a review afterwards, because the next season's programme is built on what this one taught us.
- 01
Enquiry
Product, grade, volume, packaging preference, destination port and target delivery window — as much as you have.
- 02
Sourcing proposal
Origin options with the trade-offs stated: what each region gives you on quality, timing and cost.
- 03
Sample & approval
Representative samples against the specification, so the standard is agreed on the product rather than on paper.
- 04
Contract & planning
Terms, schedule and packing fixed. Production is planned against the harvest window, not against optimism.
- 05
Inspection & documents
Pre-shipment inspection and the document set your import process requires, prepared before the container moves.
- 06
Shipment & follow-up
Delivery tracked to arrival, then reviewed — because the next season's programme is built on what this one taught us.
Representative samples are available on request against the agreed specification. Sample cost is paid by the customer.
Send us a specification — or ask what a region can realistically supply this season.
We will answer with what is true, including when the answer is no.
- Product
- Specification
- Volume
- Timing
- Destination
- Packaging